KUALA LUMPUR, 25 SEPTEMBER 2025 – The Malaysian Association of Tour and Travel Agents (MATTA) is proud to introduce the inaugural MATTA Muslim Friendly Travel Fair (MFTF), taking place on 18–19 October 2025 at the World Trade Centre (WTC), Kuala Lumpur. This new initiative is a significant step in MATTA’s commitment to inclusivity and innovation in the travel and tourism industry, spotlighting the fast-growing Muslim-friendly travel segment.
Spanning 2,700 square metres in Tun Razak Hall 4, WTC KL, the Fair will feature 115 booths hosted by licensed tour and travel agents and other tourism players. While MFTF is smaller in scale compared to MATTA’s signature Fair at MITEC, it offers a focused and curated experience for all travellers interested in destinations, products, and services that are aligned with Muslim-friendly values.
Importantly, MFTF is not exclusive to Muslim travellers. It is designed to welcome all visitors seeking culturally respectful, family-oriented, and accessible travel options. The Fair responds to public demand for a central venue, and WTC Kuala Lumpur provides a convenient location that enhances accessibility for attendees.
MATTA is honoured to have the support of its official partners:
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RHB Bank Berhad as the Exclusive Platinum Sponsor
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Islamic Tourism Centre as Strategic Partner
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Hwajing Travel & Tours as the Official Cruise Liner
Their collaboration underscores a shared commitment to elevating the standards of Muslim-friendly tourism and positioning MFTF as a one-stop centre for travel planning.
“MATTA recognises the challenges Muslim travellers often face in finding destinations that offer Halal food, prayer facilities, and family-friendly attractions. MFTF aims to bridge that gap,” said Dr Fazil Khan, Organising Chairman of MATTA Muslim Friendly Travel Fair. “We’re also proud to feature trusted agencies offering Umrah and Hajj packages, enabling travellers to fulfil their religious obligations with confidence and peace of mind.”
The Fair reflects MATTA’s broader mission to promote safe, convenient, and culturally respectful travel experiences. By launching MFTF, MATTA reinforces its leadership in the travel and tourism industry and contributes to Malaysia’s growing reputation as a global hub for Muslim-friendly travel.
MFTF is open to the public from 10am to 9pm on Saturday and Sunday, 18–19 October 2025. Visitors are encouraged to use public transport to reduce carbon emissions. On-site parking is also available.
For latest updates, follow us on Instagram, X and TikTok (@matta_mftf) and the official Facebook Page (MATTA Muslim Friendly Travel Fair).