MAG and MATTA Strengthen Strategic Alliance as Long-Term Partners to Fuel Tourism Industry Advancement

Petaling Jaya, 19 February 2024 – Malaysia Aviation Group (MAG) and the Malaysian Association of Tour and Travel Agents (MATTA) have today solidified their longstanding alliance with the signing of a Memorandum of Understanding (MoU) to bolster the tourism industry’s growth with MAG as the official airline partner for a period of two (2) years till 2025.

As the official airline partner and premier sponsor for the upcoming MATTA Fair 2024 scheduled from 22 to 24 March 2024, MAG aims to enhance its presence and appeal in Malaysia’s largest international travel fair. By unlocking new avenues and enriching experiences for travellers worldwide through its suite of offerings, both partners will leverage each other’s capabilities and strengthen Malaysia’s positioning as a key tourism hub and gateway to Asia supported by its subsidiaries Malaysia Airlines, Firefly, AMAL, MASwings, Enrich, and Journify.

In a bid to elevate the prominence of MATTA Fair events, a series of collaborative initiatives are on the horizon, supported by dedicated efforts towards MATTA State Chapters across pivotal states in Malaysia. MAG will also support the MATTA Fair Buyers Contest with prize air tickets, provide exclusive fares to participating travel agents, and conduct cross-promotions across MAG assets during the MATTA Fair.

Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from MAG, commented, “This partnership is poised to ignite the tourism industry, propelling it towards new heights of advancement. Through our joint efforts to amplify MATTA Fair events, we're sculpting a new era of unparalleled engagement and connectivity within the travel and tourism industry across the nation. We look forward to offering customers visiting MATTA Fair an immersive and renewed experience, facilitating all their travel needs to Asia and beyond.”

Nigel Wong, President of MATTA, said, "This collaboration signifies a pivotal moment in our ongoing commitment to advancing Malaysia's tourism industry. By teaming up with MAG, we are leveraging our collective strengths to create exciting opportunities and elevate the travel experiences offered at MATTA Fair 2024.

This strengthened alliance will not only drive sustainable growth within the tourism sector but also contribute significantly to the overall economic prosperity of our nation. Together with MAG, we are poised to make MATTA Fair 2024 a resounding success and set new benchmarks for excellence in the travel industry."

For the full article, click here.