MATTA held a soft launch ceremony for its new subsidiary Technology Company, MATTA Technologies Sdn Bhd, MATTA B2B Platform and MATTA B2C Platform on 1 November 2019 at The Sunway Putra Hotel, Kuala Lumpur.
The objective of the MATTA Tourism Industry Distribution and Booking Platform (MATTA B2B Platform & MATTA B2C Platform) is to serve as an online marketplace; to streamline inventory and support various tourism-related sub-sectors for the benefit of the tourism industry.
The platform also seeks to equip wider segments of the industry with the necessary tools to make smart and prudent business efforts by leveraging on the advancement in technology - as in shifting from bricks to bits.
The platform shall deliver an enhanced technological backbone to support Malaysia’s tourism products and services, offering integrated digital support and wider visibility to industry players, in turn helping to increase their sales and revenue potential.
A total of 135 MATTA Members attended the event.