KUALA LUMPUR, 4 SEPTEMBER 2025 – The Malaysian Association of Tour and Travel Agents (MATTA) is pleased to announce that the National MATTA Fair returns for its second round in 2025. The MATTA Fair is back with a fresher and greener take in advancing the industry. The 57th edition of the MATTA Fair transcends all expectations, and it is coming to all travel lovers from 5 – 7 September at The Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
In line with MATTA’s green transition, the MATTA Eco & Sustainable Tourism Initiative (MESTI) takes centre stage. Developed as a structured pathway to a cleaner, kinder, and more conscious way of exploring Malaysia, MESTI is grounded by three core pillars: wildlife conservation, marine conservation, and cultural and historic preservation. These initiatives empower the travel industry and travellers alike to protect what makes Malaysia truly unique and sustainable now and into the future.
This MATTA Fair will feature dedicated MESTI booths, covering 4 pavilions with over 40 booths from RHB Bank, Sabah Tourism Board, Penang Global Tourism, Resorts World Genting, Royal Selangor, AMPSPA, Easy Motorbike and Pos Malaysia. Through thoughtfully curated experiences in our MESTI Pavilions, visitors can see and uncover tourism’s powerful force in protecting Malaysia’s diverse cultural legacy, green and sustainable practices.
Located at the Domestic Hall at Level 1, visitors can experience the interactive and immersive world of sustainability, where the participating brands who champions sustainability will showcase their eco-friendly products and initiatives throughout the three-day Fair.
The MESTI Pavilions will highlight MATTA’s commitment to marine conservation through RHB’s Ocean Harmonic Initiative, emphasising the importance of protecting our oceans while promoting sustainable tourism practices. In addition, MATTA Fair September 2025 will also highlight efforts to preserve Malaysia’s rich culture and history.
“Through MESTI, we learn the tales that make Malaysia Truly Asia, through time-honoured traditions, and the green and blue landscapes that define our nation, MESTI makes way in preserving these treasures, inspiring sustainable practices for generations to come. We look forward to working closely with our partners as we continue to move towards a better future,” said Nigel Wong, President of MATTA.
To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 10 am to 9 pm from Friday to Sunday. Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC. For those driving, parking facilities are available at the South Entrance basement in MITEC, MITI basement, MATRADE open parking, Kompleks Mahkamah KL open parking, The MET basement, MET 1 basement and MET 9 open parking.
For the latest updates, visit mattafair.org.my or follow us on Facebook, X and TikTok, @mattafair.official and Telegram @MATTA_Fair.