KUALA LUMPUR, 12 MARCH 2025 – The Malaysian Association of Tour and Travel Agents (MATTA) is pleased to announce that Kedah has been named “Malaysia’s Favourite Destination” at the upcoming MATTA Fair, taking place on 18-20 April 2025, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur!
From the emerald-green paddy fields of Kampung Sungai Pau to the breathtaking peaks of Gunung Jerai and the deep blue waters of Langkawi, the 56th edition of the MATTA Fair will showcase Kedah’s many stunning natural beauties as a tourism destination, as part of MATTA’s commitment in boosting domestic tourism. Kedah has a wealth of natural beauty, rich heritage, and hidden gems waiting to be explored by everyone.
With an expected footfall of over 210,000 visitors, MATTA Fair April 2025 provides a great platform and opportunity for Kedah to highlight its distinctive products and attract both domestic and international travellers. Whether visitors are planning a nostalgic ‘balik kampung’ trip or explore Kedah during the holidays, they can look forward to amazing travel deals at this MATTA Fair April 2025.
“MATTA Fair continues to grow as the Malaysia’s Largest International Travel Fair, providing great opportunities for the industry and our MATTA members. It is crucial that we highlight destinations like Kedah, which hold immense tourism potential. Recognising Kedah as our Favourite Destination reflects MATTA’s commitment to supporting our Kedah members and other stakeholders of the tourism industry and ensuring that both industry players and visitors benefit from meaningful connection and experiences at MATTA Fair April 2025,” said Nigel Wong, President of MATTA.
“This recognition is a great honour for the state of Kedah, as we dive into the “Visit Kedah 2025” campaign. We have successfully scheduled 170 events throughout the year, including 45 major events across the state, through its theme “Experience Kedah”. Our efforts are already showing positive results, with Kedah recording a steady increase in tourist arrivals. Langkawi alone welcomed 300,000 visitors in January 2025, compared to 250,000 in the same period last year. Hotel bookings have also improved significantly, with occupancy rates at MAH-registered hotels in Langkawi rising from 58.1% in January 2024 to 68.3% in January this year,” said Dato’ Haji Mohd Salleh Saidin, Chairman of Kedah State Tourism Culture and Entrepreneurship.
Additionally, MATTA is excited to announce its new Outbound Business to Business (B2B) event, MATTA Connect. This event provides a good opportunity for sellers from many different countries to connect with local buyers / travel agents to explore new international destinations and to establish new business partnerships. MATTA Connect will take place on 17 April 2025 at MITEC, the day before the MATTA Fair.
To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 10 am to 9 pm from Friday to Sunday. Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC. For those driving, parking facilities are available at the South Entrance Basement in MITEC, MITI Basement, and MATRADE Open parking.