KUALA LUMPUR, 13 AUGUST 2024 — The Malaysian Association of Tour & Travel Agents (MATTA) and the Malaysian Association of Hotels (MAH) have officially signed a Memorandum of Understanding (MoU) towards enhancing cooperation and promoting growth within the tourism industry. This strategic partnership is expected to create many business opportunities for members of both Associations and contribute significantly to the growth of Malaysia’s tourism industry.
The MoU highlights key areas of collaboration between MATTA and MAH, including joint efforts on key projects such as the MATTA Fair, talent development initiatives, and promotional roadshows to support Visit Malaysia 2026 (VM2026). Additionally, the partnership will focus on sharing information and initiatives related to sustainable tourism, facilitating member meetings, and supporting each other in national and international tourism events.
MATTA President, Nigel Wong, expressed his enthusiasm for this partnership: "This collaboration with MAH marks a significant step forward in our efforts to further enhance the Malaysian tourism industry. By working together, we can leverage our collective strengths to create more opportunities and promote sustainable tourism practices."
We are excited to embark on this partnership with MATTA, which represents a significant opportunity to elevate the Malaysian tourism industry," said Datin Christina Toh, MAH President "By aligning our efforts, we can enhance the experiences we offer to both local and international travelers and contribute to the success of initiatives like Visit Malaysia 2026. Together, we are committed to driving innovation, sustainability, and growth in the tourism sector.”
Together, MATTA and MAH are committed to transforming tourism in Malaysia, driving growth, and setting new benchmarks for excellence in the industry. This collaboration represents a unified effort to make Malaysia a premier travel destination, benefiting both local and international tourists.