KUALA LUMPUR, 2 APRIL 2026 – The Malaysian Association of Tour and Travel Agents (MATTA) returns this 3 - 5 April 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. This edition sees MATTA breaking its own record once again, as the Largest Consumer Travel Fair in Malaysia.
Spanning 40,820 square metres across 10 halls, this 58th edition, MATTA makes travel more accessible through a diverse showcase, featuring 2,051 booths from 332 participating organisations, marking a groundbreaking milestone for the Association.
Visitors can browse through the Fair with a wide range of offerings including 210 tour and travel agencies presenting curated travel packages, alongside participation from 6 National Tourism Organisations (NTOs) and 11 State Tourism Organisations (STOs). The Fair also features 64 hotels and resorts, 11 theme parks, 1 participating airline, and 29 other travel-related service providers, reflecting the depth and vibrancy of the tourism industry.
This edition is further elevated by the continued support of our valued sponsors and partners, each bringing their own strengths and unique offerings to the Fair. We are proud to feature Johor as Malaysia’s Favourite Destination and Macao as our International Favourite Destination, both showcasing rich experiences that inspire travellers to explore with greater curiosity. Our collaboration with Malaysia Aviation Group, as Official Airline Partner and Premier Sponsor, enhances the Fair with greater connectivity and exciting travel possibilities, while RHB Bank as the Official Bank Partner adds a layer of convenience and value to the overall travel planning experience.
As an advocate for sustainable travel through its MATTA Eco & Sustainable Tourism Initiative (MESTI), MATTA is featuring its signature MESTI Pavilion at the Fair located in Level 1 (Domestic Hall) with 21 booths from 9 participating organisations.
“Despite global uncertainties, Malaysia’s tourism industry remains resilient. Travellers continue to see Malaysia as a safe, well-connected, and diverse destination, with strong appeal across nature, culture, and community experiences. This resilience gives us confidence in achieving our visitor targets while promoting meaningful and sustainable travel experiences. MATTA Fair continues to serve as a trusted platform for travellers to plan their journeys with confidence and purpose, said Nigel Wong, President of MATTA
On that note, here are some notable highlights at the MESTI Pavilion:
1. Royal Selangor
Royal Selangor seamlessly integrates heritage with environmental stewardship, ensuring its luxury pewter remains a sustainable heirloom. At its Setapak headquarters, nearly 3,000 solar panels power operations, while a circular design philosophy ensures the 100% recyclable alloy is routinely melted and reused. The brand further reduces its footprint by utilising PEFC-certified wood and innovative eco-composites made from workshop sawdust. Significant progress in responsible sourcing has seen biodegradable or recyclable materials reach an 80% purchase ratio. From plastic-free honeycomb packaging to carbon-reduced shipping via DHL GoGreen Plus, Royal Selangor proves that timeless craftsmanship and modern sustainability are perfectly synonymous.
2. Sabah Tourism Board
Sabah Tourism Board’s participation at the MESTI Pavilion underscores the state’s commitment to sustainable tourism, aligning its offerings with internationally recognised principles such as those set by the Global Sustainable Tourism Council (GSTC). Key highlights include showcasing conservation-led experiences at lodges within protected forest environments like Maliau Basin, Imbak Canyon, and Borneo Rainforest Lodge, alongside Sabah’s triple UNESCO recognition for biodiversity, conservation, and natural heritage.
At the Fair, Sabah will also unveil its Explore Sabah branding, encouraging travellers to go beyond conventional routes to discover its globally recognised natural attractions and rural communities. This initiative positions Sabah as a destination that integrates conservation, sustainability, and authentic cultural experiences into its tourism identity.
3. National Department for Culture and Arts (JKKN)
JKKN continues to strengthen and promote the nation’s arts and cultural heritage through the Cultural Tourism Programme across Malaysia.
Visit the MESTI Pavilion and stop by the JKKN booth for more information. Visitors will have the opportunity to try on traditional headgear and attire from Malaysia’s diverse communities.
Special performances from Negeri Sembilan and Terengganu on 5 April 2026, from 1:30PM to 1:50PM, held in conjunction with the promotion of the Festival Rentak Negeri & Temasya Budaya Terengganu.
4. Flagstaff Holdings Sdn Bhd
Discover the beauty of The Habitat Penang Hill, where immersive rainforest experiences meet breathtaking views high above the canopy at Curtis Crest, the highest viewing platform in Penang 800m above sea level. Exclusively at MATTA Fair KL, purchase vouchers to bring a friend along for just RM10 and experience nature together. Visitors can visit Booth 1H13 to enjoy interactive education games and leave inspired for nature.
The Habitat Expeditions invites all visitors to uncover Malaysia’s hidden rainforests and caves at Merapoh and Gua Musang through our Trails Less Travelled Excursions. Their 3D2N guided expedition packages offer savings of up to RM750, inclusive of accommodation, food & beverages and fully guided experiences into some of the country’s most untouched natural landscapes. Exciting interactive educational games await with prizes.
5. Pos Malaysia
Pos Malaysia brings to life its legacy as Malaysia’s national post and parcel service provider, trusted for over 200 years. With unparalleled last‑mile reach to more than 11 million addresses and over 3,500 touchpoints nationwide, Pos Malaysia is passionate about building trust to connect lives and businesses across the nation and beyond. Visitors can enjoy the charm of philately through Setem Ku Individu, Pos Malaysia’s personalised stamp service where personal images can be immortalised on official postage stamps. Complementing this experience is a curated range of special issue stamps, collectible philatelic items and exclusive Pos Malaysia–themed merchandise celebrating our rich heritage while embracing innovation in modern postal services.
Visitors can also expect exciting MATTA Fair campaigns including:
1. Buyers’ Contest
MATA’s flagship crowd favourite, the Buyers’ Contest returns with exciting prizes lined up this edition. Visitors visiting the MATTA Fair April 2026 and spending a minimum of RM100 on any travel and holiday packages stand a chance to win Roundtrip Business Class tickets to Paris, Chengdu and Jakarta, courtesy of Malaysia Aviation Group.
2. Ride & Reels: Why I took the Shuttle
The Ride & Reels campaign allows visitors to sustainably commute to the Fair. Simply record your journey to MATTA Fair April 2026 using the free shuttle service from KL Sentral or Sunway Putra Mall to MITEC and back and stand a chance to win exclusive tech prizes.
3. Spin & Win (Exclusively at Hall 5 Level 2)
Visitors to the event are invited to experience the excitement of Spin & Win at Hall 5, where a minimum spend of RM500 at any Hall 5 exhibitors grants them a chance to spin the wheel for exclusive MATTA merchandise. This engaging activation features spins available daily, offering attendees a unique opportunity to take home desirable merchandise while adding a touch of excitement to their visit.
To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 10 am to 9 pm from Friday to Sunday. Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC. For those driving, parking facilities are available at the South Entrance basement in MITEC, MITI basement, MATRADE open parking, Kompleks Mahkamah KL open parking, The MET basement, MET 1 basement and MET 9 open parking.
For the latest updates, visit mattafair.org.my or follow us on Facebook, X and TikTok, @mattafair.official and Telegram @MATTA_Fair.