KUALA LUMPUR, 31 MARCH 2026 – The Malaysian Association of Tour and Travel Agents (MATTA) announces the return of Malaysia Aviation Group (MAG) as its Official Airline Partner and Premier Sponsor for the upcoming MATTA Fair April 2026.
As a key partner of the Fair, MAG’s continued presence reflects its commitment to enhancing travel accessibility and elevating the overall visitor experience. Visitors to MATTA Fair, taking place from 3 to 5 April 2026 at MITEC Kuala Lumpur, can look forward to a dynamic showcase by MAG, featuring its latest offerings, travel innovations, and exclusive deals across its airline network, including the national carrier Malaysia Airlines, Firefly, and Amal by Malaysia Airlines.
MAG will unveil its largest-ever presence with the return of the MAG Arena, expanding to an impressive 46,000 square feet — nearly three times larger than its participation in September 2025, creating Asia’s largest airline-led consumer and trade pavilion within a travel fair. The expanded arena will feature over 100 booths allowing visitors to interact with an immersive journey into travel, discover technology-led cabin experiences, to the signature warmth of Malaysian Hospitality in a dynamic and engaging environment.
In conjunction with the Fair, Malaysia Airlines will be offering special fares across its domestic and international network including popular regional destinations such as Jakarta, Bangkok, Hanoi, Singapore and Bali, as well as key international gateways including London, Melbourne, Sydney, Tokyo and Auckland. Complementing this, Firefly will introduce attractive fares across its network, operating from Kuala Lumpur International Airport (KLIA) Terminal 1, Sultan Abdul Aziz Shah Airport (Subang Airport) and Penang International Airport to destinations including Kota Kinabalu, Kuching, Phuket, Krabi, Singapore, Kota Bharu, Johor Bahru, and Alor Setar, offering greater flexibility for travellers to plan their journeys.
Beyond fares, travellers can also enjoy added value through thoughtfully curated offerings across the MAG ecosystem — from savings on seat selection and prepaid baggage to integrated flight and hotel packages via MHholidays, as well as exclusive deals on Journify, MAG’s travel and lifestyle platform. Selected promotions will feature instant savings of up to RM105 on flights and up to RM320 off travel packages, enabling travellers to enjoy a more seamless and rewarding end-to-end journey.
This partnership brings together two essential elements of travel, attractive holiday packages and competitive airfare promotions, allowing visitors to maximise value when planning their trips. In the lead-up to the Fair, MATTA and MAG will also be sharing more on upcoming initiatives and promotions designed to make travel more accessible and rewarding for Malaysians, including enhanced benefits through MAG’s loyalty programme, Enrich. Members can enjoy an additional 5% off flight purchases, up to 30% off redemptions and 10% Points back on oneworld redemptions, alongside lifestyle rewards of up to 60% off gift cards and e-vouchers and 20% off Enrich Xperience bookings. Members can also earn up to 3X Bonus Enrich Points via co-branded cards and 50% Bonus Points on hotel bookings, further enhancing value across flights, stays and curated experiences.
“We always look forward to having MAG at the MATTA Fair. Their presence brings a dynamic energy to the Fair and it is always a pleasure to work together in creating a more engaging experience for visitors,” said Nigel Wong, President of MATTA.
“This partnership is ultimately about helping Malaysians make the most out of their travel plans, spending less while gaining more from the overall experience,” he added.
The Largest Consumer Travel Fair, offers something for anyone, serving as a central platform for exhibitors and industry players. The 58th edition of the Fair spans a total exhibition space of 40,820 square metres across 10 halls.
Dersenish Aresandiran, Chief Commercial Officer of Airline Business, from Malaysia Aviation Group, said: “MATTA Fair remains an important platform for us to engage travellers and showcase the strength of Malaysia Aviation Group’s network and offerings across the Group. This year, the MAG Arena will introduce a new generation of travel engagement — from immersive destination storytelling to interactive travel technology — allowing visitors to experience the excitement of discovering their next journey even before they board the aircraft. Travel today is no longer just about getting from one place to another, but about discovery, connection and meaningful experiences along the way.
As the Official Commercial Airline Partner of Manchester United, we are also proud to bring a special moment for football fans at the MAG Arena through the appearance of Manchester United legends. It reflects our belief that sport and travel share the same power to bring people together across cultures and borders, connecting fans to the moments and passions they care about most.”
As part of its partnership with Manchester United, Malaysia Airlines will introduce two exclusive fan engagement mechanics designed to reward travellers with unparalleled access. Customers who sign up and book via MHexplorer from 31 March to 5 April 2026 will receive fast-track entry to public meet-and-greet sessions with Manchester United Legends.
Meanwhile, customers who purchase a Business Class ticket to international destinations between 31 March to 5 April 2026 will gain access to an exclusive private meet-and-greet session — a rare, intimate experience designed to reward premium travellers with unforgettable moments beyond the journey.
The Fair will feature 2,043 booths from 330 participating organisations, including 210 tour and travel agencies offering a diverse range of curated travel packages. Visitors can engage with 6 National Tourism Organisations (NTOs), 11 local State Tourism Organisations (STOs), 64 hotels and resorts, 11 theme parks and 29 other travel-related service providers. This creates a comprehensive and dynamic platform for discovering new destinations and experiences.
At the Fair, visitors can also enjoy exclusive on-ground promotions, including Enrich member sign-up incentives, merchandise deals and added rewards, alongside opportunities to participate in special buyers contests for a chance to win a total of 16 return flights [NB2.1][NB2.2]across Malaysia Airlines and Firefly network, including Business Class tickets to Paris, Chengdu and Jakarta.
To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 10 am to 9 pm from Friday to Sunday. Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC. For those driving, parking facilities are available at the South Entrance basement in MITEC, MITI basement, MATRADE open parking, Kompleks Mahkamah KL open parking, The MET basement, MET 1 basement and MET 9 open parking.
For the latest updates, visit mattafair.org.my or follow us on Facebook, X and TikTok, @mattafair.official and Telegram @MATTA_Fair.