KUALA LUMPUR, 13 AUGUST 2024 – The Malaysian Association of Tour and Travel Agents (MATTA) is pleased to announce that Sabah and Sarawak, as One Borneo, as Malaysia’s Favourite Destinations for the MATTA Fair from 6-8 September 2024 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. This recognition is part of MATTA’s ongoing commitment in promoting the diverse, very attractive and exciting tourism offerings of the two states specifically and Malaysia in general.
The MATTA Fair, renowned as the largest consumers’ travel fair in Malaysia, will serve as an excellent platform for Sabah and Sarawak to showcase, promote and market their unique tourism attractions. Visitors to the Fair can look forward to exclusive travel deals, captivating nature and cultural attractions and interactive activities that highlight the very best of Borneo.
Nigel Wong, President of MATTA, expressed his delight for the collaboration, stating, “In partnership with the states of Sabah and Sarawak, MATTA is dedicated to showcasing the unparalleled beauty and cultural heritage of Borneo. This initiative aims to elevate Sabah and Sarawak as premier travel destinations, drawing both local and international tourists to experience their unique offerings. I urge everyone to visit the two states and you will experience a holiday with great memories that can make you to go again.”
Sabah and Sarawak, known for their breathtaking nature and landscapes, rich biodiversity, and vibrant cultural heritage, will be the highlight of the MATTA Fair September 2024. The Fair will provide a unique opportunity for travelers and holiday-seekers to discover the hidden gems of these regions and take advantage of special travel deals and packages. The Fair is expected to draw thousands of visitors, offering them a chance to explore the best that Borneo has to offer.
Adding to this, the CEO of Sabah Tourism Board, Julinus Jeffery Jimit said, "Apart from highlighting our local products like Tenom coffee and Sabah tea, our Kopitiam-themed zone is for visitors to experience our Culture, Adventure, and Nature (CAN) in an integrated experience from Mountain High to Ocean Deep, where visitors can experience everything from the majestic peaks of Mount Kinabalu to the vibrant marine life. This MATTA Fair, we want every visitor to feel the heart and soul of Sabah through our carefully curated experiences and warm hospitality."
Puan Sharzede Datu Haji Salleh Askor, CEO of the Sarawak Tourism Board, shared her excitement about the event, stating, “Our collaboration with the Sabah Tourism Board is not just about promoting tourism; it is about sharing the heart and soul of Borneo with the world. Together, we create a compelling narrative that positions Borneo, the third largest island in the world, as Malaysia’s Favourite Destination, captivating the hearts of travelers from Peninsular Malaysia and beyond.”
The MATTA Fair offers free admission and is open from 10 am to 9 pm for the three days, from Friday, 6 September 2024 to Sunday, 8 September 2024. MATTA provides free shuttle services to MITEC from KL Sentral and Sunway Putra Mall, and back. Visitors are encouraged to use these free shuttle services to the MATTA Fair venue. Additionally, there will be attractive prizes to be won when you use the shuttle service, making your journey to the MATTA Fair even more rewarding.
For the latest updates, please visit the MATTA Fair's website and follow us on social media platforms including Facebook, X, Instagram, and our Telegram channel @MATTA_Fair.