KUALA LUMPUR, 21 MARCH 2024 – The Malaysian Association of Tour and Travel Agents (MATTA) is proudly announcing the eagerly anticipated MATTA Fair, now in its 54th edition, with the best in travel promotions and offerings from 22 - 24 March 2024 at the Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur.

MATTA Fair March 2024 will occupy a staggering 37,000 square meters of space across 8 Halls, featuring an impressive lineup of 1,343 exhibition booths. With 278 participating organizations, including 175 travel and tour agencies, 12 National Tourism Organizations, 8 State Tourism Offices, 44 hotels and resorts, 9 theme parks, 2 airlines, and 28 other travel-related service exhibitors, visitors can expect a comprehensive and diverse showcase of travel and tourism unmatched promotions and offerings.

“MATTA Fair March 2024, well-known for its budget-friendly travel deals, is set to maintain its esteemed status. With all participating tour and travel exhibitors holding licenses from the Ministry of Tourism, Arts, and Culture, visitors can shop with confidence. A wide selection of new destinations and tour options will be available, providing visitors with abundant choices to explore,” said Nigel Wong, the President of MATTA.

Key partners and sponsors include:
1)    Perlis (Malaysia’s Favourite Destination)
2)    Malaysia Aviation Group (Official Airline Partner & Premier Sponsor)
3)    RHB Bank (Exclusive Platinum Sponsor)
4)    Amadeus (Official Travel Tech Partner)
5)    AmLeisure Media (Media Partner)

As sustainability continues to dominate discussions across industries, tourism emerges as a fundamental force driving global efforts towards a cleaner and greener future. With great pride, MATTA is initiating our sustainability program, the Green Circle Initiative. Through collaborative partnerships spanning diverse sectors and government agencies, including Climate Governance Malaysia, MAG, RHB, MDEC, MAH, MACEOS, and others, we are dedicated to empowering local tourism stakeholders, raising industry and public awareness, and actively contributing to policy-making. Join us at our Sustainable Tourism booth in the foyer to witness firsthand how MATTA, alongside esteemed partners like British wildlife artist Ms. Rachel Gray, AmLeisure Group, Tourism Perak, and Tourism Selangor, is paving the way for sustainable conservation practices that enhance local community livelihoods.

In partnership with MITEC, MATTA Fair is committed to ensure visitor convenience. Much bigger spaces are available for visitors to enjoy ‘berbuka puasa’. Parking facilities are available at the North and South Entrance Basement parking in MITEC, MITI Basement parking, and MATRADE Open carpark.

The MATTA Fair offers free admission and is open from 10 am to 9 pm for three days, from Friday to Sunday. To alleviate traffic congestion, we encourage visitors to use our convenient free shuttle services from KL Sentral and Sunway Putra Mall. To boost the use of the shuttle service, there will be daily lucky draws for those who use our shuttle service and lucky winners stand a chance to win RM100 Travel Vouchers for redemption with our Domestic Exhibitor companies. Voucher valid till 8 September 2024.

There will be daily talk shows and a variety of multicultural performances from STOs and NTOs at the stage at Level 1 & Level 3. The visitors will have the opportunity to engage with representatives from various countries and regions, learn about their unique offerings, and gain valuable insights into your next travel adventure. These include performance by The Art Jamming, mascot appearance, Ayda Jebat & Siti Saleha sharing session about Taiwan, mesmerizing Wayang Kulit Performance from Kelantan, and many other exciting performances.

Visitors to the Fair can take part in the MATTA Fair Buyers’ Contest. With every minimum purchase of RM 100 on any travel package, visitors are entitled to join the Buyers’ Contest. Look out for the buyers’ contest booths at the foyer each level to submit online entry and stand a chance to win the grand prize of return business flight ticket from Kuala Lumpur to London courtesy of Malaysia Airlines besides other prizes of air tickets to a wide variety of destinations and other attractions.

“Don’t miss this unparalleled opportunity to explore the world of travel and tourism. MATTA Fair March 2024 promises to bring unforgettable experiences, unbeatable deals, and a chance to see Malaysia and the world in a whole new way."  Nigel concluded.

For the latest information updates, please visit the MATTA Fair's website and social media platforms on Facebook, X, and Instagram, or subscribe to the new Telegram channels @MATTA_Fair.

MATTA President