Kuala Lumpur - Tourism rules and regulations must be reviewed and modernised to keep up with the fast-evolving business lanscape.
Malaysian Association of Tour and Travel Agents (MATTA) President Datuk Tan Kok Liang said the Tourism, Arts and Culture Ministry should look into funding for the tour and travel industry for the digital economy, and must address isues affecting industry players.
"The ministry could also look into providing incentives for tourism development and visa-free policies for key markets.
"It is crucial for the ministry to address issues affecting tour operators and travel agents, and scrutinise tourism licensing regulations, which are not in tandem with business practices", he told the New Straits Times.