Kindly be informed that MATTA will be conducting a training on Travel Agency Management Course: New Era Marketing & Strategic Management of a Travel Agency.
This crucial full-day workshop will provide participants with an introduction and comprehension of basic marketing and strategic management in order to develop a good business structure for their Travel Agency. The training will also assist you in streamlining the setup and operations of your Travel Agency in order to increase its effectiveness and profitability.
Marketing Management
1. Marketing in the Present Era
2. Obtaining Customer Satisfaction, Worth, and Loyalty
3. Finding and Choosing Market Segment
4. Mining business at Trade Fairs
Strategic Management
1. Overview of Strategic Management
2. Model for Strategic Management
3. Functions of Senior Management
4. Strategic Planning (Formulation)
WHO SHOULD ATTEND
This course is essential for everyone in tour and travel business including CEO, Directors and Operating Personnel.
REGISTRATION & FEE
Members interested to participate, kindly submit your registration via link https://forms.gle/QiURTbGhKbqzPZc7A, before 11 November 2022.
Please remit the participation fee of RM300.00 (HRDF Claimable) to below account details, and provide your payment advice to Finance Dept, at email mirasyida@matta.org.my:
MICEM SDN BHD
Public Bank Berhad
Account Number : 3209193736
Registration is open to 40 participants only. Register now as seats are LIMITED!
We look forward to your support and participation.
Thank you.
CHRISTINA KONG
Vice President Education & Training
Term 2021 - 2023
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