Member-Only Event

TRAVEL AGENCY MANAGEMENT COURSE: NEW ERA MARKETING & STRATEGIC MANAGEMENT OF A TRAVEL AGENCY

This crucial full-day workshop will provide participants with an introduction and comprehension of basic marketing and strategic management in order to develop a good business structure for their Travel Agency


Date and Venue

Fri, 30 Sep 2022 (9:00 AM - 5:00 PM)
Grandis Hotels And Resorts
Suria Sabah Shopping Mall, 1a, Jalan Tun Fuad Stephen
Kota Kinabalu
88000, Sabah
Malaysia

Additional Info

Kindly be informed that MATTA will be conducting a training on Travel Agency Management Course: New Era Marketing & Strategic Management of a Travel Agency.

This crucial full-day workshop will provide participants with an introduction and comprehension of basic marketing and strategic management in order to develop a good business structure for their Travel Agency. The training will also assist you in streamlining the setup and operations of your Travel Agency in order to increase its effectiveness and profitability. 

Marketing Management
1. Marketing in the Present Era
2. Obtaining Customer Satisfaction, Worth, and Loyalty
3. Finding and Choosing Market Segment 
4. Mining business at Trade Fairs

Strategic Management
1. Overview of Strategic Management
2. Model for Strategic Management 
3. Functions of Senior Management
4. Strategic Planning (Formulation)

WHO SHOULD ATTEND
This course is essential for everyone in tour and travel business including CEO, Directors and Operating Personnel.

REGISTRATION
Members interested to participate, kindly submit your registration via link https://forms.gle/ExkZLd2gsdvD8RsP9, before 23 September 2022.

PARTICIPATION FEES
In collaboration with Sabah Tourism Board, MATTA Sabah members will be granted subsidies of the fee and need to pay RM100.00 ONLY per participant. (HRDF Claimable)

(Normal participation fee for the course: RM300.00 per participant)

Please remit payment to below account details, and provide your payment advice to Finance Dept, at email mirasyida@matta.org.my:

MICEM SDN BHD
Public Bank Berhad
Account Number : 3209193736


Registration is open to 40 participants only. Register now as seats are LIMITED!

We look forward to your support and participation.

Thank you.


CHRISTINA KONG
VP Education & Training
Term 2021 - 2023


More Info Contact

Mazlina Ghazali
Industry Services Executive
mazlina@matta.org.my