Tour Management Course - “Setting Up, Operating & Marketing An Inbound Travel Agency For Higher Profits!”

Tour Operations Course at Grandis Hotels & Resort, Kota Kinabalu, Sabah. Don’t miss this opportunity to be equipped with the knowledge. Register now as seats are LIMITED!

Date and Venue

Fri, 27 Apr 2018 (8:30 AM - 5:00 PM)
Grandis Hotel
Suria Sabah Shopping Mall
1, Jalan Tun Fuad Stephen
Kota Kinabalu
88000, Sabah

Additional Info

Kindly be informed MATTA is conducting a full day seminar on Tour Operations Course at Grandis Hotels & Resort, Kota Kinabalu, Sabah on 27th April 2018.

This course is divided into 2 specific topics that will demonstrate how you should set up, operate and market your Travel Agency to generate higher revenue & profitability!

Morning Session  : Adopting Proven Marketing & Sales strategies to achieve higher revenue & profits for your Inbound Travel Agency
Afternoon Session: How to set up and operate a profitable Inbound Travel

This invaluable full day course will give members an in-depth understanding of simple yet proven marketing & sales strategies to drive higher revenue in your Inbound Travel Agency. The course will also help you to streamline the setup & operations of your Inbound Travel Agency to drive efficiency & profitability.

Adopting Proven Marketing & Sales strategies to achieve higher revenue & profit for your inbound travel agency  

  1. Determining your Marketing Direction
  2. Implementing an effective Marketing plan
  3. Adopting proven sales strategies
  4. Mining business @ Trade Fairs

How to set up & operate a profitable Inbound Travel Agency

  1. Your DMC Business Model
  2. Optimizing a DMC structure
  3. Efficient set up of every division in your DMC
  4. Best practices on critical issues -
    (i)   Art of Procurement,
    (ii)  Cost-effective Operating Processes
    (iii) Cutting-edge Customer Services
  5. Psychology of effective resolution of customer complaints


  • Agency owners operating an Inbound Travel Agency
  • Heads of Inbound Travel Agencies
  • Heads & staff of Marketing & Sales
  • Heads & staff of Operations


Mr. Henry Lee has total of 40 years experience in Hospitality & Tourism Industry in USA & Malaysia. His stint in the US included 7 years in marketing Malaysia when he was attached with the then, Tourism Development Corporation of Malaysia based in San Francisco. He served in various position with the Reliance group, but his main forte was in Inbound & Domestic Travel where most of his years were spent helming Reliance Sightseeing, a dominant DMC in Malaysia.

Mr Lee is an ASEAN Certified Trainer by the Ministry of Tourism Malaysia and also Certified by the ministry of Human Resources, Malaysia.

An experienced & dynamic trainer, Mr Lee also Public Speaker, Marketer, Master Communicator & Motivator. He currently conducts personal & business development seminars for organizations in the Tourism & Hospitality industry here in Malaysia & Singapore.


Registration is open to 30 participants only. Members interested to participate, kindly submit your registration to MATTA HQ Secretariat; Ms Mazlina at or Tel No +603 92221155, with the following details:


MATTA members will enjoy a special registration fee at RM 200.00 nett per person. Kindly remit your payment before 6 April 2018, 5.00 pm, to below account details:

Malaysian Association of Tour & Travel Agents
United Overseas Bank
Account Number : 195-303-900-7

Thank you.

VP Education & Training
Term 2017 – 2019

More Info Contact

Mazlina Ghazali
Industry Services Executive