Member-Only Event

Social Media Strategy & Content Training

Members will have the opportunity to be equipped with the knowledge, skills and feedback mechanisms necessary for digital branding using Facebook, Instagram, Tiktok and YouTube.


Date and Venue

Wed, 17 Aug 2022 (9:00 AM) - Thu, 18 Aug 2022 (5:00 PM)
Grandis Hotels And Resorts
Suria Sabah Shopping Mall, 1a, Jalan Tun Fuad Stephen
Kota Kinabalu
88000, Sabah
Malaysia

Additional Info

Kindly be informed that MATTA will be conducting 2-day Training on Social Media Strategy & Content Training.

Members will have the opportunity to be equipped with the knowledge, skills and feedback mechanisms necessary for digital branding using Facebook, Instagram, Tiktok and YouTube. By building your name on various social platforms, your tour or attraction business stands a better chance of influencing these decisions and hence driving more sales.

FACEBOOK & INSTAGRAM MARKETING
Learn the best ways to develop your social media strategy and engage with travellers and tourists with compelling Facebook and Instagram posts, along with how to handle both positive and negative feedback to your advantage. how to set up, develop, improve, and optimize your Instagram strategy to grow your audience, followers, leads, customers, networks, and continue to become a (even more) loveable experience.

Course Outline:

  • Social media strategy for Tourism and Travel
  • Content tips & marketing techniques for niches
  • How to use Facebook and Instagram tools
  • How to increase likes and engagement
  • Facebook & Instagram best practices
  • Handle enquiries and complaints
  • Measuring results Review of participant’s Facebook page
  • Advertising options & Collaboration techniques
  • Tourism Neuro Social Marketing

TIKTOK & YOUTUBE MARKETING
TikTok and Youtube are some of the online platforms where travellers from Generation Z window shop for tours, attractions, and travel destinations. Many travelers nowadays depend on social media for ideas and plan for their next trip. Learn how you can Optimize your videos, including keywords, file names, titles, descriptions, and within your scripts to help you be found more easily in search.

Course Outline:

  • Supercharge your TikTok profile
  • Create viral content for the TikTok algorithm
  • Take advantage of trending TikTok sounds & TikTok hashtag
  • Increase views with TikTok duets
  • Learn how to create a channel, upload video, use ads, playlists and end screens
  • Explore live, 360° video and Shorts
  • Explore the range of advertising formats, partnering with influencers and ad campaigns
  • Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement.


WHO SHOULD ATTEND
This course is essential for everyone in hospitality, tour and travel business including CEO, Directors and Marketing Personnel.

REGISTRATION
Members interested to participate, kindly click https://forms.gle/H38w6nUUGZ6X4eQN9 to register, before 12 August 2022.

PARTICIPATION FEES
In collaboration with Sabah Tourism Board, MATTA Sabah members will be granted subsidies of the fee and need to pay RM200.00 ONLY per participant.

(Normal participation fee for 2-day course: RM600.00 per participant)

Please remit payment to below account details, and provide your payment advice to Finance Dept, at email mirasyida@matta.org.my:

MICEM SDN BHD
Public Bank Berhad
Account Number : 3209193736


Registration is open to 40 participants only. Register now as seats are LIMITED!

We look forward to your support and participation.

Thank you.


CHRISTINA KONG
VP Education & Training
Term 2021 - 2023


More Info Contact

Mazlina Ghazali
Industry Services Executive
mazlina@matta.org.my