MATTA organised a seminar on 'Business Transformation for The Digital Age' on 12 July at Sunway Putra Hotel, Kuala Lumpur.
The objective of this seminar is to create awareness and keep MATTA Members update with the latest technology trend and adopting the trends in order to provide a better experience and service to the customers.
The business transformation is very essential to keep up with the rapid pace of digital change in the modern world, incorporating beneficial new technologies into the business. The ongoing digital transformation holds the promise of improving productivity performance, as well as helping organizations compete, grow and innovate.
This 1-day event was served as a platform for MATTA Members to discuss as well as exchange ideas and valuable perspectives on digital media and E-Commerce with subject experts from various tourism related companies such as Roomie Hospitality Inc., Hong Leong Bank Berhad, Boost and UOB Finlab.
A total of 120 MATTA Members have attended the event.