KUALA LUMPUR: Datuk Tan Kok Liang was re-elected as president of MATTA (Malaysian Association of Tour and Travel Agents) for the second consecutive term for 2019 2021 during its 44th Annual General Meeting at the Putra World Trade Centre (PWTC) here on July 13.
Tan's goals are focused on creating better business opportunitie s for members and equipping them to face changes and challenges in a fast-evolving business environment. His commitment and hard work earned him the overwhelming support of MATTA members who acknowledged his achievements and entrusted him to lead MATTA in the next two years.
Tan intends to continue his work in creating more opportunitie s and fighting for better regulatory and business conditions for MATTA members. "This will involve leveraging on technology to help members maintain a competitive edge in an increasingly disruptive business environment.
"Priorities for the next two years include development of the MATTA Tourism Industry Distribution and Booking Platform, leveraging on ehailing platforms, collaborating with Petronas for members' incentives and combating illegal travel agents in collaboration with Radio Televisyen Malaysia (RTM), as a medium to educate the consumers at large," he said.
The newly elected Executive Council for term 2019-2021 will be stepping up engagement with all major industry principals and stakeholders at both national and state level to up-scale the standard and delivery of travel and tourism services in Malaysia.