Member-Only Event


BE @ Penang is Malaysia’s biggest business events conference owned by Penang Convention & Exhibition Bureau (PCEB) and supported by the Penang State Government.

Date and Venue

Thu, 8 Dec 2022 (8:00 AM) - Fri, 9 Dec 2022 (5:00 PM)
Setia SPICE Arena

Additional Info

Dear Members,

Kindly be informed that MATTA received invitation from Penang Convention & Exhibition Bureau inviting MATTA Members to participate in the "BE @ Penang" to be held on 8 - 9 December 2022 at Setia SPICE Convention Centre, Penang.

The 7th edition of the homegrown industry-led conference is back with the theme “BE Forward”, an effort to level up the business events industry with technology advancements. Needless to say, technology in the BE industry has been thriving expeditiously. The pandemic has clearly changed the global business landscape as fundamental transformation is fiercely happening now and ought to take place in the near future. Undoubtedly, the business events industry has also been experiencing a shift in their algorithm and BE @ Penang is here for you - to give you every insight, ammo to embrace the future!

In its tradition, BE @ Penang 2022 will be in physical form with exciting components this time around. This year's BE @ Penang conference will be more specific in discussing the current algorithm shift of business events altogether along with workshops from the heart of the business events sector, both domestically and abroad to set up and upskill all attendees, while still giving the crucial business events industry information and insights.

We would like to invite members of the reputable MATTA both Nationwide & Penang to join BE @ Penang 2022 with a special rate of RM350/pax and engage with industry players in brainstorming and workshop sessions to familiarise ourselves with the primary goals of business events, namely experiential learning and meaningful networking, while exploring potential avenues for collaboration.

You may find the details in here,

The collected fee will be proceeded to support PCEB's CSR activities in 2023. The registration fee will cover the delegates with:

  1. Luncheons & refreshment on Day 1 & Day 2
  2. Digital conference kit
  3. Finale dinner party Day 2
  4. Networking opportunities

7 reasons to attend the 7th BE @ Penang:

  • Attain "Successful Business Survival Tips" from renowned leaders and trendsetters
  • Be exposed to "Future Proofing Scenarios" to hold market advantage
  • Gain power on your BE Financial Literacy and be prepared for global financial uncertainties
  • Discover winning future technologies that will elevate your business in the years to come
  • Explore creative social media marketing and content creation ideas to boost your business
  • Uncover the latest global travelers & events market trends
  • Business opportunities with international & local delegates & media

For more information, please visit

Should you have any enquiry, please do not hesitate to contact Tricia Loh at

We look forward to your support and participation.

Thank you.

Penang Chapter Chairman
Term 2021 - 2023